The man behind the graphics
Felone Graphics is the alias of Theo Sandström, a 27 year old creative professional and visual artist with over eight years of experience in the graphic design industry. Finnish and Swedish are both his native languages although he speaks and writes quite fluently in English too. Felone Graphics was officially established in 2012 but Theo has been building and actively improving his standalone business identity since 2007. Theo has worked for a wide variety of clients with projects ranging from corporate identities and web layout design to album covers and promotional material for various events. Designing for print media has been his main activity the past years but he is also competent doing web design assignments.
“Theo always strives to give his clients something exceptional and is able to combine multiple disciplines to do so.”
Theo always strives to give his clients something exceptional and is able to combine multiple disciplines to do so. With styles ranging from grid based and precision-made graphics to whimsical hand drawn doodles, he effectively communicates the wanted message to the customers. He is comfortable working with international corporations as well as local businesses from a wide-range of industry sectors. Motion graphics and video editing has also been a part of his business operation the past few years.
Theo really appreciates a creative challenge and differentiates himself from any other designer with his immaculate diversity. Whether a project needs a youthful or corporate characteristic, he can create imagery that communicate the core values of any brand or business. He creates illustrations that can effortlessly demonstrate a products benefits in a simple and effective way in both the 3D and 2D realm. Theo always designs with the clients brief in mind but tries to look beyond the horizon of what the client might expect.
“In most cases Theo studies thoroughly the clients needs and necessities to compliment their overall advertising strategy.”
In most cases Theo studies thoroughly the clients needs and necessities to compliment the clients overall advertising strategy. Although Theo might take his time to research for a project, he creates inspiring high quality designs, while staying within the budget and time limitations that the project demands. His designs are always thoroughly made specifically for the clients industry and can even be tailor-made to specific demographics.
“The final products he deliver usually reaches not only the eye of the customer but also their thoughts.”
Good industry knowledge combined with a steady paced workflow sets him above the average designer. The resulting designs might not always be the most beautiful for the average person, but will surely have the appropriate response in the end customer compared to most of his competitors. He respects quality materials that are sustainable yet cost effective for the client as well as the end user. Screen printing and typography are things that he is really passionate about and he appreciates a hand made solution over any off-the-shelf design, that is easily replicated. The final products he deliver usually reaches not only the eye of the customer but also their thoughts.
On the side of his design work Theo produces and enjoys music as much as possible. He is a founder and was an active member of Gwan Positiv, a sound-system and event organizing team that operated between 2008 and 2013. It gave him a wider understanding of event production and cooperation with professionals from other fields. Over those years he has become acquaintances with a wide variety of musicians from Finland as well as abroad, therefore Theo can also be considered a valuable asset to any production that requires artist performances, sound or music of any kind.